YouKodak:
Photography is Dead. Long Live Photography!
Published 6th September
2006

While there are numerous MadAve-based community message boards and online
communities, one that truly stands out is Soflow.
That's because it is unlike anything out there related to the media
and communication business.
It is both global
and local, though from one member's view, it is really London. Of all
the emails we receive, by and large the ones that capture our attention
most are those that are sent from and nearby the Emerald Isles. Recently,
we received one from Anthony "Photographer" Jones who informed
us about the London Photograph Fair:

A new forum topic has been posted to the Creative World forum:
Posted by: Anthony " Photographer" Jones
Title: London Photograph Fair
Bonnington Hotel
Southampton Row
London WC1B 4BH
Sunday 10th September 2006
Open : 10am to 4pm
Admission : £2
On Sunday 10th September (for one day only) I will be showing a selection
of my work at the London Photograph Fairs. I am also there is discuss
any aspect of photography, so please come along and say hi!
The fair, now in its eighteen year, is best known for the quality of
its 19th and 20th century photographic images. The organisers also encourage
contemporary photographers to take part.

Anthony was also kind enough to include a link to his work, which knocked
us out. We've pulled a few of his Portraits
since we thought they would have the same effect on you.
Point is, video is great and YouBlaBlaBla and other video file-sharing
sites have transformed many advertisers' plow horse online marketing
interest, from:
...into steamroller distraction:
Yet, you have to ask yourself, what are you going to hang on your walls
next to the Picasso; a Philips widescreen that loops your latest or
original YouTube Object d'art? Maybe if you're Lou Reed's wife, Laurie
Andersen, the creator of "performance art." That said, the
number of people who fit that description (other than those who have
a few too many drinks on a Friday night, which while "performance
art-related" is more likened to being a spectacle,) could be counted
on one hand.
So, the question is, are you ever going to sit down and read a good
screen?

Words and pictures. Pictures and words.
The "theatre of the mind" is and always will be the basis
of all understanding and interpretation. Regardless how imaginative
or graphic the video is in reel time, once it is over, your mind begins
to distill it for meaning on the basis of what you just experienced.
That's the difference between content and context.
Soflow brings
this all together. Since we are incapable to describing something without
comparing it to something else, in our mind, Soflow is like Facebook
for marketing and communication veterans.
Beyond Soflow's free service it also offers a premium version that provides
better access to the memberships, including potential clients, useful
contacts and suppliers.

Soflow Ads allow you to promote yourself and your business to other
Soflow members. You can do so by creating an ad and then choosing your
target audience using profile information. How many communities do that?

It's segmented into various groups:
1. Idea Machine
2. Creative World
3. AdRants
4. Marketing Future

The Soflow marketplace enables premium members to target Soflow users
and provides them with specific tools to:
1. Target an Ad at Soflow members based on their profile information
post a Listing to your extended network and to relevant interest groups
post your own Press release to any group that you are a member of;
2. Promote your product or service or find a job or the most reputable
candidate for a vacancy;
3. Use Soflow ads, Soflow listings or Soflow press releases to identify
the right Soflow personality.
Soflow profiles offer users:
1. A personal online space;
2. A unique URL, with the option to open your profile to the world wide
web.
And coming soon, Soflow will be adding:
1. Quick access to content developed by you anywhere in the Soflow environment;
2. A depository for your digital assets, including photos and documents;
3. Tools to share and trade your digital assets with friends and colleagues.
We've covered some of the photos. Now here are some of the words that
can never be translated into video. It's an email thread of a truly
humorous posting. Most postings are quite diligent and serious in nature.
However, we've picked this one since it tickled us to no end and is
a great example of what YouTube will never be able to replicate. All
the names and references have been taken out for privacy purposes.

MEMBER POSTING
LOOKING FOR FEEDBACK:
Calling all clever creatives!
Create a new phrase by tweaking an old saying....
My contribution: "Squeeze the Day"

FIRST MEMBER
POST:
Jung at heart.
SECOND MEMBER POST:
Not anything I can take credit for, but I thought the headline in one
of our newspapers after the 'ball tampering' episode at the recent Pakistan-England
cricket match was brilliant: 'tamper tantrum'
THIRD MEMBER POST:
Okay.... Here's one of mine:
I never metaphor I didn't like.
FOURTH MEMBER POST:
That is so sixy, Jackson.
FIFTH MEMBER POST:
An acquaintance of mine, the horrible cad, on hurrying outside of this
lady's house just say to me while jumping in our shared black cab: 'To
leave and let cry'

SIXTH MEMBER POST:
Knew a woman once who always screwed up sayings. I'll call her "Miss
Malcliche." She spoke several times about a man who "rubs
my elbows the wrong way." For a long time, I thought she was talking
about her masseur.
SEVENTH MEMBER POST:
Less is less.
EIGHTH MEMBER POST:
Just found this one:
He's a wolf in cheap clothing.
NINTH MEMBER POST:
Old expression: It is better to light a candle than to curse the darkness
New expression: It is better to pay your electric bill than to curse
the darkness
TENTH MEMBER
POST:
Veni, Vedi, Peachy
ELEVENTH MEMBER
POST:
tempus f**kit

Copyright: All photos are the work of Anthony Jones and are posted on
his site: www.ajphoto.info.
© www.madisonavenuejournal.com
editor@madisonavenuejournal.com